October 25, 2010
3. Freebies and review products are not the same thing. A free gift is a GIFT and I am entitled to do whatever I wish with it. A product for review however, if accepted, promises a review after a full and fair evaluation of the product. (edit: That means giving us enough time to test the product)
4. If you want a review written in any particular fashion disclose it first before sending the product for the blogger to accept or reject.
5. Why are bad reviews good for you? Because not only is it valuable market data, it prevents girls who the product would not work for from trying it and thus damaging your brand image with them. The girls on So Loverly, and many beauty bloggers disclose our skintypes for a reason. And if a product fails to work for us we try to discern why and recommend it for other skintypes. Your brand value will actually strengthen with honest and fair reviews.
6. Be honest and don't attempt to use us.
7. Choose your blogs wisely. I am the last to say that all blogs are created equal. Each one is unique and appeals to different demographics. Read a few posts to learn if this is the blog for you.
8. Don't expect miracles. Getting your product or service reviewed by us is like having someone tell a thousand friends about a personal experience. Whether they trust us or not entirely depends on the individual. We're not a silver bullet.
9. Please don't treat us like we're idiots or children. All the bloggers on So Loverly are highly educated professionals. Same goes for the circle of beauty bloggers we hang out with. Dangling a goody bag as a prize for a review, asking us to stick products down our cleavage, or assuming we don't know basic chemistry or dermatology is insulting.
10. Be human. Social media is about people. Bloggers are people, our readers are people and this is your chance as a brand to also be a person. Don't waste this chance by attempting to be a faceless product. Talk to us and then listen.